Since the development of furniture industry, it has also experienced not long but not short 30 years. Now it is entering the "standing year". Various norms of industry development are gradually clear, industry characteristics are increasingly apparent, and industry development is becoming more and more mature. Summarizing the development status of furniture industry, mainly in the following aspects:

First of all, the furniture faction was formed and the competition began

In the past one or two years, although the general environment has been depressed, the furniture industry has bucked the trend, achieved an increase of 11.4%, and the total output value of the whole industry has reached 650 billion yuan. Yin Xianjian, chairman of Shuanghu furniture, a well-known furniture enterprise, believes that this achievement is mainly due to the quietly changing industrial structure of China's furniture industry, that is, the domestic furniture industry is about to enter the Warring States era.

The furniture industry has entered its infancy, and it is inevitable to shuffle and upgrade

Industry insiders believe that the reason why China's furniture market structure is changing is mainly due to the following reasons: first, urbanization will become an important driving force for the rapid development of China's furniture industry in the next 20 years. In addition to the first tier cities, the demand of the second and third tier cities will also rise sharply, which will provide sufficient space for the emergence of leading brands. Second, the market pattern of Beijing school, Guangdong school and Sichuan school is changing. Almost all front-line enterprises began to layout to the national market. Third, after more than 20 years of development, China has formed many powerful furniture enterprises. These enterprises have considerable accumulation in upstream resources, production capacity, sales channels and other links, have obvious competitive advantages, and are very easy to produce leading brands.

"Although there are numerous heroes and disputes, some front-line manufacturers with strong ability are bound to stand out and become the leading manufacturers in this industry. The whole market will form a situation in which leading manufacturers, first-line brands and other manufacturers coexist. " Insiders confidently told reporters.

Second, financing and listing, transformation and upgrading

The development of furniture industry has trained a large number of furniture industry workers in recent 20 years, including middle and senior managers, but why can't the furniture industry break through the current situation? The biggest problem is that these early entrepreneurs who started through the outbreak of opportunism generally have low quality, lack of cultural literacy and do not understand standardized management. Recently, thousands of employees of the largest furniture enterprise in China protested collectively. The fact reflects this phenomenon. Other small factories are full of ugliness. Enterprise bosses like to take advantage of opportunism, cheat from Inner Mongolia and foreign countries, do not pay attention to reputation, and steal and evade taxes. Recently, some bosses hide and seek only debt and do not pay back money.

At the same time, the emergence of commercial circulation giants in the furniture industry has accelerated the popularity of the furniture industry. Brand display platforms and product sales channels are monopolized and controlled. The future development situation is more terrible for furniture manufacturing enterprises. What is terrible is the reduction of high rate of return and the increase of operating costs. After the inertia of furniture manufacturing enterprises used to holding money is suddenly curbed, There must be large-scale chaos, readjustment and reshuffle of the industry. The operation of uncompromising means under the high pressure of the business environment will bring the industry into a more prosperous new era.

Why should furniture enterprises go public? Furniture manufacturing industry is a traditional industry in China. In recent 30 years, China's furniture industry has developed rapidly. However, at present, most furniture enterprises in China are still manufacturing factory mode, and a large part of their risks are controlled in the hands of dealers. Once the channels change, it will have a great impact on the development of enterprises. The larger the enterprise, the stronger its ability to resist market risks. Therefore, the pursuit of scale has become the main direction of furniture enterprises today and in the future. Furniture enterprises are also facing all-round competition in the industrial chain. If they rely solely on their own accumulation and rolling development in the past, they are far from meeting the huge capital demand. At this level, they must insert capital wings, Expand at the fastest speed. Therefore, listing is the first choice for furniture enterprises to break through the current dilemma. Listing can quickly raise funds to solve fund problems, listing can improve the company's brand, and listing can realize the company's expansion and standardized operation.

The furniture industry needs capital intervention. In a once-in-a-century financial crisis, most small and medium-sized enterprises have never felt panic about the capital chain. Even large furniture enterprises that have always been "not bad for money" have changed their ideas and are eager to move closer to capital. In the field of circulation, for example, the Red Star Macalline, who shouted the slogan of listing in 2012, and hundreds of years, huayuanxuan and others conspired to list on the gem. The information of listing has also been spread from tycoon furniture and Jinsheng home. Not only in the field of circulation channels, manufacturing, but even in the field of services, the industry has heard that Shenzhen furniture industry association is trying to go public by relying on exhibitions, stores, Institute of industrial education, furniture newspaper and other projects. Some furniture enterprises have made management norms and preparations before listing, Selecting a good consultant or waiting in line for approval before listing will be an important link to quickly achieve hope.

Third, the stores are mature and the industrial real estate is emerging

What is industrial real estate? According to the introduction of senior real estate experts, industrial real estate is an integrated platform of industrial value chain based on national industrial planning guidance and policy support, relying on industry and real estate as the carrier. It takes industrial shops, supporting office buildings, supporting hotels, office buildings, standardized factory houses, convention and exhibition centers, R & D centers, information centers, logistics distribution warehouses, etc. as the development objects, Integrate industry resources, integrate R & D, production, exhibition, trading, exhibition, design, communication, promotion, office and financial services, form a regional industrial cluster center, and build an industrial transaction distribution platform and integrated business circulation network covering hundreds of kilometers and even the world.

How much can a shop in a town rent? Taking Guangdong Lecong as an example, the reporter recently learned that the shops on the first floor of the "Louvre Furniture Expo Center" in Lecong, Guangdong rented 1800 yuan / m2 per month this year, far exceeding the rent of the shops in the furniture stores in Guangzhou. Industry insiders believe that this shop located in a small town in Guangdong mainly benefits from Lecong's furniture industry agglomeration effect, and its rent trend fully illustrates the investment prospect of industrial shops.

At present, in addition to Lecong, Guangdong, the industrial commercial real estate model also appears in Zhejiang Yiwu Commodity Wholesale City, Zhejiang Haining Leather City, Hebei Baigou luggage city and other areas, derived a number of industrial shops with great commercial value, and greatly promoted the development of the local economy and even the industry. It is understood that Yiwu in Zhejiang, Haining in Zhejiang, Baigou in Hebei and Chengdu in Sichuan all show the same trend of industrial shop rent. By contrast, a new force suddenly rises. The sales of industrial property have dropped sharply. The industrial property market has been rising suddenly. The sales of industrial shops have been climbing steadily. With the continuous implementation of the national development plan for the adjustment of industrial upgrading in 12th Five-Year, industrial shops will become a hot spot for investment.